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FOR IMMEDIATE RELEASE FOLLOW CONSTRUCTION OF THE HGTV GREEN HOME ON HGTV PRO Building the HGTV Green Home helps contractors define, understand and reap benefits of demand for green building practices KNOXVILLE, TN, October 3, 2007 --/WORLD-WIRE/-- HGTV Pro, the first video-rich online network for homebuilders, has unveiled Building the HGTV Green Home, a collection of online videos, articles and Best Practices designed to help builders reap the benefits of growing consumer demand for homes that use energy more efficiently and minimize impact on human health and environment. The HGTV Green Home, now under construction near Hilton Head, S.C., incorporates many of the Best Practices for which HGTV Pro is known in the professional building community. Visitors to HGTV Pro can follow the progress of construction online through photos and videos, as HGTV Green Home contractors explain their decisions regarding green building practices. “Everyone talks about ‘green building,’ and there are many green techniques and options available for professional builders,” said Brian Bruce, site director of HGTV Pro. “Building the HGTV Green Home seeks to address the issue and help professional builders understand the green movement and how they can get ahead of the curve.” A survey by the National Association of Home Builders [http://www.nahb.org/] found that more than 50 percent of its members expect to employ green construction techniques by the end of 2008. But “green” can mean different things to different people. "If you’re building a new home, you should consider every factor from the ground up. Address how each building practice and product could be substituted for methods or choices that could contribute to a healthier way of living. No issue is too small for consideration,” said Jack Thomasson, project manager of the HGTV Green Home. HGTV Pro’s Building the HGTV Green Home includes a series of articles and videos addressing water conservation, environmentally-friendly construction, energy efficiency and indoor air quality, as well as [a glossary of green building terms. Builders can learn about construction techniques and products that are at once smart, affordable, appealing and cutting-edge. Scripps Networks Interactive The dynamic Web sites created and supported by Scripps Networks Interactive attracted an average of more than 13.5 million unique visitors per month in 2006. The Scripps Networks Interactive properties -- Web sites HGTV.com], HGTV.com, DIYnetwork.com , FineLiving.com, GACTV.com, Recipezaar.com, along with broadband channels HGTV Pro, HGTV KitchenDesign , HGTV BathDesign, HGTV Simply Quilts], DIY Automotive], DIY Crafts, DIY Gardening, DIY Home Improvement, DIY Woodworking and GAC Still Rollin’-- are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools. CONTACTS: Lee Hall, HGTV Pro 865.560.3853 |