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FOR IMMEDIATE RELEASE THE WEATHER CHANNEL CREATES FORECAST EARTH SUMMIT TO RECRUIT AMERICAN HIGH SCHOOL STUDENT ECO-AMBASSADORS Students Can Demonstrate Their Passion for the Environment Through Entering Essay Contest October 16th to November 11th ATLANTA, GA, October 16, 2007 --/WORLD-WIRE/-- The Weather Channel continues to demonstrate their commitment to educate the next generation regarding climate and environmental awareness by announcing the creation of the Forecast Earth Summit, December 7 – 9, 2007 in Washington, D.C. 
The three-day Forecast Earth Summit will focus on environmental educational campaigns and will afford 20 students the opportunity to engage in-depth with numerous environmental leaders, enthusiasts and scientists, including Dr. Heidi Cullen, The Weather Channel's expert climatologist.
"The Summit is an exclusive opportunity for students to share their ideas regarding the environment with leading environmental experts," states Lynn Brindell, senior vice president of marketing for The Weather Channel. "These lucky 20 students will have their voices heard by some of the top minds in the industry, working together to promote environmental literacy. The creation of the summit also allows The Weather Channel to demonstrate our knowledge and commitment to the next generation – up close and personal." The Weather Channel recently announced a $2.5 million donation to the National Environmental Education Foundation (NEEF) for the creation of high school environmental educational programs. Forecast Earth Summit Entry Details: The Forecast Earth Summit is geared to high school freshman, sophomore and junior students. Entry submission requirements are contact information, photo, and a 200-word essay explaining why the environment is their passion and outlining what personal efforts have been employed to make the planet "clean and green." Beginning October 16, interested students can submit entries online at www.forecastearthsummit.org. The deadline for entry is November 11th. The Forecast Earth Summit draws on relationships and expertise of the Forecast Earth properties of The Weather Channel. "This summit allows for information sharing and access to climate experts at unprecedented levels," says Debora Wilson, president and chief executive officer of The Weather Channel. "Considering our depth of knowledge regarding climate change, who better than The Weather Channel to create such an event and call upon environmental experts to participate? We've clearly underscored our commitment to the topics of climate change and the environment on multiple fronts - from the creation of specific green programming to minimizing our carbon footprint within our own offices." About The Weather Channel The Weather Channel, a 24-hour weather network, is seen in more than 96 million U.S. households. Its Web site, www.weather.com, reaches more than 30 million unique users per month. Its content is generally ranked within the 15 most popular in the U.S. by Nielsen//Net Ratings. The Weather Channel also operates The Weather Channel HD, Weatherscan, a 24-hour, all-local weather network available in 22 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers and personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company. About Forecast Earth A leader in the area of climate change and the environment, The Weather Channel airs "Forecast Earth: This Week," an original weekly program on climate change and publishes Forecast Earth online, a web site which presents the issues and a dialogue around a wide range of climate and environmental-related topics. The program airs on Saturdays at 5:00 p.m. ET, with a re-airing on Sundays at 5 p.m. ET. The television show and the Web site enable viewers to become even more knowledgeable about environmental issues and what they can do to make a difference. Show host Dr. Heidi Cullen has been with The Weather Channel as climate expert since 2003 and has the key responsibility of adding explanation, depth and perspective to climate stories on air and online. For more information, visit www.weather.com/forecastearth. An advocate for environmental efforts, The Weather Channel has adopted a broader Forecast Earth initiative, which intends to educate viewers about climate change and empower them to make a difference. In addition to reaching out to viewers, the all-weather network implements "green" efforts throughout the company, such as water conservation and use of environmentally friendly materials. The company's new HD studio will be built according to LEED standards. MEDIA CONTACT: Marla Hoppenfeld – The Weather Channel 770-226-2409 mhoppenfeld@weather.com Allison Palestrini--Trevelino/Keller 404-214-0722 x108 apalestrini@trevelinokeller.com |