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FOR IMMEDIATE RELEASE NEW WHITE APRICOT WEBSITE BRINGS ECO FRIENDLY AND SOCIALLY CONSCIOUS FASHION, BEAUTY AND LIFESTYLE CONSUMERS AND COMPANIES TOGETHER 
SANTA MONICA, CA, February 14, 2008 --/WORLD-WIRE/-- Consumers and eco friendly/socially conscious companies now have a place to reach each other with the launch of White Apricot’s newly enhanced website and online newsletter, which feature all the latest news, trends and information, plus great discounts and exclusive offers.
“In essence, our mission is to educate consumers about the world of eco fashion and natural beauty and lifestyle and then give them the tools to go buy the products that interest them at great discounts,” explained Dan Hoffman, Publisher. “We’re also giving these green and socially conscious designers, manufacturers and other companies, who are looking for worthwhile ways to market themselves, a great vehicle to talk to the consumers. And, there are millions of consumers looking for places to buy these organic and eco-friendly products. What we’re doing at White Apricot is bringing everyone together.” “We intend to be the “go to” place for anyone looking to learn about and buy eco friendly clothing, vegan shoes, recycled handbags, organic skin care, natural cosmetics and anything else worth knowing about in the eco and socially conscious fashion, beauty and lifestyle worlds,” Hoffman said. “We’ll cover news on the top green fashion and beauty brands and trends, report on which celebrities have been spotted sporting which sustainable brands and follow mainstream fashion designers, who are now creating eco friendly clothing. “In addition, he pointed out, “what will also set White Apricot apart from all the other ‘green’ websites out there is our ‘Exclusive Offers,’ which will provide a myriad of substantial discounts and special offers, available only through White Apricot, on everything from runway worthy, fashion forward, sustainable clothing to comfortable yoga wear, high style eco friendly shoes, lead free lipsticks, silk bedding and organic food.” Some of the well known names that have joined White Apricot’s Exclusive Offers program include Bono’s EDUN, Horny Toad, Stewart+Brown, Terra Plana, Pangea Organics, Ecoist, Beau Soleil, Organic Bouquet and Amy’s Kitchen. “We currently have more than 100 companies participating with us, all of whom produce sustainable, organic, natural, recycled and conscious products and these partners are providing discounts of up to 30%,” Hoffman explained. “The wonderful thing about the exclusive offers is that these discounts make eco friendly fashion and natural products, which are typically more expensive, accessible to many more consumers,” he continued. “In a recent poll by the LA Times, nearly nine in 10 Americans said they were ‘conscious consumers’ and that if products were equal in price and quality, they’d buy from conscious companies. So, a 25% discount on environmentally friendly products makes doing the right thing for the planet more appealing.” For more information, visit www.whiteapricot.com. Press contact is Carrie Pollare, carrie@whiteapricot.com, 310-314-3660. Eco friendly or socially conscious companies interested in submitting their product lines to White Apricot for exclusive offers should contact Susan Thompson, susan@whiteapricot.com, 310-314-3660. |
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