FOR IMMEDIATE RELEASE
SUNDANCE CHANNEL ORIGINAL SERIES “THE LAZY ENVIRONMENTALIST,” HOSTED BY JOSH DORFMAN, TO PREMIERE ON JUNE 16TH AT 9:00PM E/P
NEW YORK, NY, January 12, 2009 --/WORLD-WIRE/-- Sundance Channel’s original series “The Lazy Environmentalist”, hosted by author, radio and television personality Josh Dorfman, will premiere on June 16th at 9:00pm e/p as part of Sundance Channel’s ecological programming block, The GREEN. The series is made up of seven 30-minute episodes.
In each episode Josh Dorfman will seek out environmental skeptics who are experts in fields as diverse as fashion, food, architecture, business and design in order to prove that a green lifestyle can meet the demands of their professional and private lives. Operating on the theory that consumers should not settle for an expensive product or innovation of inferior design simply because it is environmentally friendly, it is Josh’s mission to bring these experts ecologically -sound options that stand up to their very high standards and show them that living a green lifestyle can not only be done with little sacrifice, it can make their lives easier.
“Josh demonstrates to viewers that they can easily integrate green into their lives, without sacrificing the quality that they expect from products and services,” commented Sundance Channel EVP and GM Laura Michalchyshyn. “This message fit perfectly into our goals of The Green, which includes encouraging people to make changes in their lives that will lessen the impact we are making on our planet.”
Environmental entrepreneur, author and radio personality Josh Dorfman is The Lazy Environmentalist - searching the world for the most innovative and cost-effective green products and services. Based on his book and radio show of the same name, this series revolves around Dorfman’s interaction with and expertise on green products of all varieties, wWhile allowing him to introduce innovators in their respective fields to his doubting subjects. Dorfman is the founder and CEO of Vivavi, a provider of contemporary, eco-friendly furniture and furnishings, working with numerous sustainable designers. He’s also spokesperson for the Filter For Good campaign encouraging consumers to reduce their plastic water bottle waste.
The series is Executive Produced by David Metzler. Executive Producers for Sundance Channel are Laura Michalchyshyn, Lynne Kirby and Mala Chapple.
ABOUT SUNDANCE CHANNEL
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.
RAINBOW MEDIA HOLDINGS LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.
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