Friday , 28 November 2014

Toolbox

 

How To Write A Successful Press Release

Headline
A short sentence that announces the core of your message in a way that makes an editor want to read the full text. Limit your headline to no more than one line. Your organization’s name should be included.

Dateline
The city and state where your press release originates and the date your release is transmitted.

First Paragraph
Grab the reader’s attention here by stating the most important point you wish to make. You have a new contract, technology or award to announce, for example, or you are inviting the public to a conference or trade show.

Message
The main section of your press release gives the details of your announcement – the who, what, when, where, why, and how much that has not already been included. Quotes from people within your organization or outside experts can be featured here.

About Your Organization
Your press release should end with a short paragraph that describes your organization, activities, products, services and a short history. If you are writing a joint press release with another organization include this information for both companies, each a separate paragraph.

Contact Information
The most important information on your press release is the name of the person to contacted by the press, customers and the public. The contact section should be readily accessible at the bottom of your release and should include:

  • Contact
  • Phone
  • Fax
  • Email
  • Website