# Press Release Backlinks: The Best Dofollow SEO Distribution Services

> By World Wire Editorial Desk · Published September 22, 2026 · Updated November 2, 2026
> Source: https://world-wire.com/best-seo-press-release-distribution-dofollow/

Press release backlinks can still help SEO in 2026, but only when they are on indexed pages, use safe anchor text and come from services that actually publish dofollow links. World Wire UltraSEO is our first pick: $35 buys 200+ placements with 100% dofollow links, live in about 1 hour. This guide is deliberately honest about what Google allows, which major wires use nofollow, and where dofollow options exist.

> **Key takeaways**
> - World Wire UltraSEO delivers 200+ placements with 100% dofollow links for $35 per release.
> - Google's spam policies name optimized anchor text in distributed press releases as link spam, so use branded or naked URL anchors.
> - EIN Presswire, PRWeb, eReleases, 24-7 Press Release, Send2Press and IssueWire state in writing that their release links are nofollow.
> - A backlink on a page Google never indexes passes nothing; World Wire's $3.90 indexing add-on submits every live link automatically.

## What Google says about press release links

Start with the rules, because they shape every decision below. [Google's spam policies](https://developers.google.com/search/docs/essentials/spam-policies) list "links with optimized anchor text in articles, guest posts, or press releases distributed on other sites" as an example of link spam. The same page says paid links are fine "as long as they are qualified with a rel="nofollow" or rel="sponsored" attribute value".

Two practical conclusions follow:

- **The anchor is the risk.** A release that links "best payroll software" to your pricing page is the exact pattern Google describes. A release that links "Acme Payroll" or "acmepayroll.com" is an ordinary citation.
- **Dofollow is a bonus, not a strategy.** Treat these links as discovery, referral and brand signals. Do not build a ranking plan on them.

Since September 2019, Google has treated nofollow, sponsored and ugc as hints for ranking, and since March 2020 nofollow has also been a hint for crawling and indexing. That means nofollow links are not worthless, but you cannot count on them passing signals either.

## Safe anchor text for press release links

Use this checklist on every release:

1. **Branded anchors:** your company or product name, such as "World Wire".
2. **Naked URLs:** the plain address, such as world-wire.com.
3. **Generic anchors:** "the full announcement" or "product page".
4. **Avoid exact-match commercial keywords** as clickable text, even when a provider allows several keyword anchors.
5. **Keep links few and relevant.** World Wire allows up to 5 links per release; EIN Presswire limits releases to 1 link per 100 words.

## How we compared

We ranked services on the criteria we use for every listicle, with extra weight on link attributes:

- Price transparency.
- Outlet quality (Domain Rating and traffic).
- Link type, stated in writing by the provider.
- Acceptance rules for sensitive industries.
- Report quality, with live URLs you can check.
- Indexing support and turnaround.

Prices as published on each provider's website in November 2026; confirm before you buy.

## Press release backlinks compared

| Provider | Price | Link type (as stated by provider) | Reach | Indexing |
|---|---|---|---|---|
| World Wire UltraSEO | $35 | 100% dofollow | 200+ placements, top DR 82 | $3.90 add-on submits every live link |
| Coinranking News | $399 | Two dofollow links | 1 crypto outlet | Google indexing included |
| CryptoPRWire | From $150 per outlet | Varies by outlet (dofollow or nofollow) | Per-outlet marketplace | "Never guaranteed" |
| Click Intelligence | £100 per placement | Not stated (3 keyword anchors) | DR50 to DR70 sites | Not published |
| Markertion | Not published | Dofollow (local press service) | Bangladeshi news sites | Not published |
| EIN Presswire | $149 | Nofollow only | AP News, 3,900+ affinity sites | Not published |

## The best SEO press release distribution services

### 1. World Wire UltraSEO: best for dofollow press release backlinks

UltraSEO is built for teams that want links, not just mentions. It costs $35 per release and publishes 200+ placements in about 1 hour, 7 days a week.

**What you get**

- 100% dofollow links across 200+ placements, including several high-traffic, high-DR domains.
- Top DR 82 (average about 52) and about 21M combined traffic.
- A live report listing each URL with its Domain Rating, monthly traffic estimate and audience countries, plus CSV export and "copy all URLs".
- Acceptance of some sensitive topics, which matters for crypto, iGaming or supplement brands.

The [UltraSEO sample report](https://world-wire.com/sample-report/ultraseo/) shows 230 dofollow placements with about 17M reach. Learn more on the [SEO press release distribution](https://world-wire.com/seo-press-release-distribution/) page.

**Why indexing matters here:** a dofollow link on a page Google never indexes passes nothing. Syndicated pages on smaller sites can sit uncrawled for weeks. The $3.90 "Indexing for all links" add-on submits each live URL to an indexing service as soon as it appears, including late placements. It helps search engines discover the pages; no service can guarantee that Google indexes every URL.

**Honest limitations:** UltraSEO is a syndication package, not editorial coverage, and many placements carry the same text. These are paid placements, and Google's guidance expects paid links to carry nofollow or sponsored, so Google may choose to discount them. Keep anchors branded and treat the links as a discovery bonus. World Wire's other plans differ: Basic gives 0 to 2 backlinks with mixed link types, and single premium outlets such as USA Today and AP News are nofollow. World Wire does not offer journalist pitching or a media database, and nothing here guarantees rankings.

### 2. Coinranking News

Coinranking charges $399 per post and states that each includes "two links that are do-follow", a homepage feature, display on the coin's news page and Google indexing. Posts are "usually live within 48 hours".

- **Limitations:** one outlet, not a network; news only, and it may ask you to adjust unsupported claims.
- **Best for:** crypto projects that want a dofollow link beside a live coin price page.

### 3. CryptoPRWire marketplace

CryptoPRWire lists outlets individually with their link type, for example listedon at $200 ("Do Follow x2"), mpost at $350 ("Do Follow x3"), Coin Gabbar at $150 ("Do Follow x1") and Publish0x at $150 ("No Follow x2"). Publication takes 1 to 2 business days.

- **Caution:** the site states that "publication, links and Google indexing are never guaranteed".
- **Best for:** crypto brands that want to pick outlets one at a time.

### 4. Click Intelligence

Click Intelligence charges £100 per press release placement on DR50 to DR70 sites, with publication from 7 days after approval. It allows 3 keyword anchor-text links per 700-word release, and the link attribute is not stated.

- **Caution:** keyword anchors in distributed releases are the pattern Google's spam policy names. If you use this service, switch those anchors to branded or naked URLs.
- **Best for:** UK buyers who want hand-placed releases on mid-DR sites.

### 5. Markertion

Markertion states that it publishes press releases "and place[s] dofollow links on trusted platforms" for its local press service on Bangladeshi news sites. Prices are not published, so ask for a quote and a sample report.

- **Best for:** brands targeting Bangladesh.

### 6. Nofollow wires: useful, but not for dofollow links

Several well-known wires state that every link is nofollow. The [EIN Presswire FAQ](https://www.einpresswire.com/faq) says it "only allows for no-follow links in press releases", even though some third-party lists claim otherwise. PRWeb, eReleases, 24-7 Press Release, Send2Press and IssueWire also state that their links are nofollow.

These wires still offer reach, brand mentions and referral traffic. Just do not buy them expecting dofollow links.

## Where press release backlinks actually help

Used honestly, press release links support SEO in four ways:

- **Discovery:** links to a new page or domain help crawlers find it.
- **Brand signals:** consistent mentions of your company name across news sites build entity association.
- **Referral traffic:** readers on high-traffic outlets click through.
- **AI citations:** indexed news pages give answer engines sources to cite.

None of these work if the page is not indexed. For the full picture, read [do press releases help SEO](https://world-wire.com/do-press-releases-help-seo/) and our guide to [press release links not indexed](https://world-wire.com/press-release-links-not-indexed/).

## Bottom line

The best press release backlinks come from indexed pages with branded or naked URL anchors. World Wire UltraSEO is the strongest value we found: 200+ dofollow placements for $35, plus $3.90 to submit every live link for indexing. Most major wires are nofollow only, and keyword-anchor services carry policy risk. Compare packages on the [pricing page](https://world-wire.com/pricing/) and check the [UltraSEO sample report](https://world-wire.com/sample-report/ultraseo/) before you buy.

## Frequently asked questions

### Are press release backlinks dofollow?

Most major wires make every link nofollow, including EIN Presswire, PRWeb, eReleases, 24-7 Press Release, Send2Press and IssueWire. A few services, such as World Wire UltraSEO, state that their placements carry dofollow links.

### Does Google penalize press release links?

Google's spam policies list links with optimized anchor text in press releases distributed on other sites as link spam. Branded or naked URL anchors avoid that pattern, and paid links are acceptable when qualified with nofollow or sponsored.

### What anchor text should I use in a press release?

Use your brand name, your company name or the plain URL. Avoid exact-match commercial keywords such as best accounting software as the clickable text.

### Do nofollow press release links have any SEO value?

Since 2019 Google treats nofollow as a hint rather than a strict rule, and nofollow links still drive referral traffic, brand mentions and crawl discovery. They will not, however, pass the same signal a dofollow link can.

### Why does indexing matter for press release backlinks?

A link on a page that is not indexed passes nothing and cannot be cited by AI answer engines. World Wire's $3.90 add-on submits every live link for indexing as it appears.