How press release distribution works
A clear, guided process with a human editor at every step — and a report at the end that proves where your story ran.
Write or import
Paste your release, import a Word file or Google Doc, or draft it with the AI writer.
Choose distribution
Pick one or more plans, from $14 per release, and add premium outlets like AP News.
Pay with credits
Pay with credits (1 credit = $1). An editor reviews your release, usually within hours.
Go live & get your report
Your release is published and a live web report lists every placement with links.
1. Write or import your release
Create an account, then paste your release, import a Word file or Google Doc, or draft it with the AI writer. Add a featured image, links, a YouTube video or map, categories, your media contact and SEO details — or schedule it for later.
2. Choose distribution
Select one or more plans, such as Basic, UltraSEO, Podcast, All Access, WW Platinum or WW Premium, and add premium outlets such as USA Today, AP News, Barchart or StreetInsider. Your cart shows the total in credits.
3. Pay with credits & editorial review
Pay with credits (1 credit = $1) or top up by card, Apple Pay or Google Pay at checkout. An editor then checks the headline, structure, links, claims and guidelines — most reviews finish within hours. If a plan is declined, its credits go back to your wallet.
4. Publishing & web report
Once approved, your release is published within the plan’s typical time. A live web report lists every placement with its link, Domain Rating and traffic — share it with your team, investors or clients.
About the process
How fast will my release go live?
Most releases are reviewed and published within hours. Each plan shows its typical time, for example 12 hours for Basic and WW Platinum, about 5 hours for USA Today and AP News, and about 1 hour for UltraSEO. You can also schedule a release for a later date.
Will I receive a report?
Yes. Every release gets a live web report listing each outlet that published it, with links, Domain Rating and traffic, plus CSV download. Reseller accounts can switch on unbranded reports.
Is publication guaranteed?
We distribute to your plan’s network once your release passes editorial review. Individual publishers retain editorial control over their own sites, which is why we show the actual placements in your report. For guaranteed feature articles on specific top-tier publications, see Guaranteed Media Placement.
How long do articles stay online?
Most placements remain online indefinitely, but each publisher controls its own archive and some rotate older content. Your report captures every live link at the time of distribution.
Will a press release help my SEO and AI visibility?
Press releases build brand mentions on trusted news domains, which help search engines and AI answer engines (like ChatGPT, Perplexity and Google AI Overviews) understand and cite your brand. Most syndicated links are nofollow, so think of releases as credibility and discoverability, not a link-building shortcut.
What is the best day to distribute?
Tuesday to Thursday mornings (US Eastern) tend to perform best. You can schedule your release for any date and time when you submit.
Ready to put your story on the wire?
Choose a plan from $14 and pay per release with credits. No subscription. Every release gets a live web report with every placement.