A USA Today press release or an AP News press release is a paid placement of your announcement on those sites, delivered through a distribution service that includes them. World Wire offers USA Today as a single outlet for $59, AP News for $75, or both inside WW Platinum for $169 with 500+ publishers. These placements are published press releases, clearly separate from the newsroom journalism of either outlet.
- A USA Today press release placement costs $59 and an AP News placement costs $75 as single World Wire outlets.
- WW Platinum ($169) includes AP News, USA Today, Barchart, StreetInsider, Benzinga, The Globe and Mail and 100+ TV and radio station sites.
- These are paid press release placements, not editorial coverage by USA Today or Associated Press journalists.
- Single USA Today and AP News placements are nofollow and publish in about 5 hours.
- A $3.90 add-on submits every live link for indexing as it goes live.
Paid press release placement vs news coverage
AP News and USA Today run newsrooms with their own journalists and editorial standards. Press releases that appear on these domains are published through distribution partners, in press release areas that are labeled as such. Your release is shown as you wrote it, under your dateline and boilerplate.
That gives you a recognizable, high-authority page that names your company. It does not mean a USA Today reporter or the Associated Press chose to cover your story. Describe it accurately:
- Accurate: "Our announcement was published on AP News and USA Today."
- Misleading: "As reported by the Associated Press" or "USA Today covered our launch."
Note: Investors, partners and journalists can tell the difference. Accurate wording protects your credibility, which is the main reason to buy these placements in the first place.
Your options for a USA Today press release and AP News
World Wire gives you two routes: buy the outlets individually, or choose WW Platinum, which includes both.
| Option | Price | What you get | Turnaround |
|---|---|---|---|
| USA Today single outlet | $59 | USA Today (DR 92, 86M+ monthly visits), nofollow | About 5 hours |
| AP News single outlet | $75 | AP News (DR 92, 76M+ monthly visits), nofollow | About 5 hours |
| WW Platinum | $169 | AP News, USA Today, Barchart, StreetInsider, Benzinga, The Globe and Mail, 100+ TV and radio station sites, 500+ publishers | Same day, typically |
Single premium outlets can be added to any release, so you can pair them with a broader package such as Basic ($14 for 400+ publishers).
When WW Platinum is the better value
Do the math before you choose. Basic plus USA Today plus AP News costs $14 + $59 + $75 = $148. WW Platinum costs $169 and adds Barchart and StreetInsider, which cost $49 each as single outlets, plus Benzinga, The Globe and Mail and 100+ TV and radio station sites.
What you get with WW Platinum:
- AP News and USA Today
- Barchart and StreetInsider for investor and finance audiences
- Benzinga and The Globe and Mail
- 100+ TV and radio station sites
- 500+ publishers in total, top DR 94, about 250M combined monthly traffic
- 2 to 3 backlinks
- A live web report with each URL, Domain Rating, traffic estimate and audience countries
If you only need one of the two outlets, the single placement is cheaper. If you want both, WW Platinum usually gives more for the extra $21. The WW Platinum sample report shows a real campaign with 523 live placements and about 220M reach, including AP News (DR 92), USA Today (DR 92), Benzinga, Barchart and The Globe and Mail.
How to prepare a release that premium outlets accept
Premium outlets apply their own standards on top of World Wire's editorial review. Give your release the best chance:
- Lead with real news. Launches, funding, partnerships, research and milestones work. Pure promotion does not.
- Use a neutral, factual tone. Drop unprovable superlatives and sales language.
- Include a dateline and About boilerplate. World Wire's editor requires both.
- Make claims verifiable. Name sources for figures and awards.
- Avoid restricted content. Misleading health or financial claims, token price predictions, guaranteed-return promises and negative press about third parties are not accepted.
- Keep links focused. Up to 5 links are allowed; use your brand name or a plain URL as anchor text.
Read the editorial guidelines before you submit. Releases mainly about crypto, iGaming or other sensitive niches usually fit All Access ($49) better than national news outlets.
What happens if an outlet declines
Premium outlets can decline a release even after World Wire approves it. The refund rules are clear:
- In WW Platinum, if USA Today declines the release, a partial refund is issued or the desk helps you rewrite it.
- For any package, partial outlet rejections are refunded automatically to your wallet.
- If editors decline the whole release, the credits go back to your wallet.
- You can cancel while a release is pending for a full credit refund.
Nofollow links, credibility and indexing
The single USA Today and AP News placements are nofollow, so plan for value beyond link equity. A nofollow link on an indexed, high-authority page still brings readers, helps search engines and AI systems associate your brand with your announcement, and gives you a page worth showing stakeholders.
That value depends on the page being indexed. A page that is not indexed cannot rank, pass signals or be cited by AI answer engines. World Wire's "Indexing for all links" add-on costs $3.90 per package and submits each live URL to an indexing service as soon as it goes live, including the many smaller sites in WW Platinum. It helps search engines discover the pages but does not guarantee indexing. Our guide on how to get your press release indexed on Google explains why this matters.
AP News and USA Today vs Yahoo Finance
If your audience is investors and finance readers, compare WW Platinum with WW Premium ($199), which includes Yahoo Finance, MarketWatch and Business Insider. Our guide on getting a press release on Yahoo Finance covers that route. A simple test: pick the package whose outlet names your stakeholders recognize most.
Bottom line
The reliable way to get a USA Today press release or an AP News placement is through a package that includes them. Choose a single outlet if you need just one, or WW Platinum at $169 for both plus 500+ publishers. Present the result honestly as a published press release, and get every link indexed. Compare options on the pricing page and review the WW Platinum sample report to see exactly what you receive.