Templates & examples
Free press release templates that editors accept
Copy a template, fill in the brackets, and send it to us for a free editorial check before distribution.
Product launch
FOR IMMEDIATE RELEASE [Company] Launches [Product], [One-Line Benefit for the Target Customer] [City, Country] – [Month Day, Year] – [Company], a [short description], today announced the launch of [Product], a [category] that helps [audience] [key outcome]. [Paragraph 2: The problem, and why it matters now. Include one data point.] "[Quote from founder or CEO about the vision and the customer impact]," said [Name], [Title] at [Company]. Key features include: • [Feature 1 – benefit] • [Feature 2 – benefit] • [Feature 3 – benefit] [Product] is available from today at [URL], with pricing starting at [price]. About [Company] [2–3 sentence boilerplate: founded, HQ, mission, traction.] Media Contact [Name] · [Email] · [Phone] · [Website]
Funding announcement
FOR IMMEDIATE RELEASE [Company] Raises $[X] [Round] to [What the Money Will Do] [City] – [Date] – [Company], the [category] platform for [audience], today announced a $[X] [Seed/Series A] round led by [Lead Investor], with participation from [Investors]. The funding will be used to [hire / expand / build], following [traction metric, e.g. 4x revenue growth in 12 months]. "[Quote from CEO]," said [Name], [Title]. "[Quote from lead investor on why they invested]," said [Name], [Title] at [Fund]. About [Company] … Media Contact …
Partnership
FOR IMMEDIATE RELEASE [Company A] and [Company B] Partner to [Joint Outcome for Customers] [City] – [Date] – [Company A] and [Company B] today announced a strategic partnership to [what they will do together]. The collaboration gives [audience] [specific benefit] starting [date]. [Details: scope, markets, integration, availability.] "[Quote from Company A]," said … "[Quote from Company B]," said … About [Company A] … About [Company B] … Media Contact …
Executive appointment
FOR IMMEDIATE RELEASE [Company] Appoints [Name] as [Title] to Lead [Area] [City] – [Date] – [Company] today announced the appointment of [Name] as [Title], effective [date]. [Name] will lead [responsibilities] and report to [Name, Title]. [Name] joins from [Previous Company], where [achievement]. [Earlier career / credentials.] "[Quote from CEO welcoming the hire]," said … "[Quote from new executive]," said … About [Company] … Media Contact …
Event announcement
FOR IMMEDIATE RELEASE [Organisation] to Host [Event Name] on [Date] in [City] [City] – [Date] – [Organisation] will host [Event], a [type of event] for [audience], on [date] at [venue]. The event will feature [speakers / highlights]. Registration is open at [URL]. [Pricing / early-bird details.] "[Quote from organiser]," said … About [Organisation] … Media Contact …
Award or milestone
FOR IMMEDIATE RELEASE [Company] Named [Award] / Surpasses [Milestone] [City] – [Date] – [Company] has been named [award] by [awarding body] / today announced it has surpassed [milestone], [context of why it matters]. [How the milestone was reached, with one or two metrics.] "[Quote thanking customers / team and looking ahead]," said … About [Company] … Media Contact …
Anatomy
What every good press release includes
Headline
Under 110 characters, with the company name and the news.
Dateline & lead
City, date and a first sentence that answers who, what and why.
Body & quotes
Facts, context and one or two quotes that add perspective.
Boilerplate & contact
A short ‘About’ paragraph and a reachable media contact.
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