Press release writing that gets picked up
Experienced PR writers turn your brief into a sharp, newsworthy release — with the angle, structure and quotes editors expect.
The difference between a release and a story
Most press releases fail before they are distributed: buried news, vague headlines, no quotes worth using. Our writers start with the angle — why this matters now, and to whom — then build the release around it.
Writing of up to 500 words is included with every wire package. Need something longer, technical, or multilingual? Add Extended writing or Translation at checkout.
- Up to 500 words (1,000 with Extended writing)
- Headline & subheadline options
- Spokesperson quote drafting
- Boilerplate polish
- One round of revisions
- Distribution-ready formatting
Built for results you can point to
Angle first
We find the hook that makes editors and readers care, then lead with it.
AP-style formatting
Headline, dateline, lead, body, quotes, boilerplate and media contact — done right.
Quotes that sound human
We draft spokesperson quotes that add perspective, not adjectives.
SEO-aware
Natural keywords, clean links and a headline built for search and social.
Revisions included
Review the draft in your dashboard and request changes before distribution.
Fast turnaround
First drafts typically within one business day of receiving your brief.
Choose your reach
Every package includes writing, editorial review and a placement report.
Signal
- Distribution to 100+ news sites
- ABC & NBC affiliate news sites
- Press release writing (up to 500 words)
- Google News-ready formatting
- 1 image + company logo
- Up to 2 hyperlinks
- Placement report with live links
Broadcast
- Everything in Signal
- Distribution to 200+ news sites
- Google search inclusion
- Yahoo inclusion
- FOX & CBS affiliate news sites
- Up to 3 hyperlinks
- Social media share kit
Headline
- Everything in Broadcast
- Distribution to 350+ news sites
- AP News syndication
- Benzinga
- Bing & MSN inclusion
- Priority editorial review
- Multimedia: up to 3 images or 1 video
Worldwide
- Everything in Headline
- Distribution to 500+ news sites
- Yahoo Finance
- MarketWatch & financial feeds
- USA Today network sites
- Worldwide syndication (US, UK, EU, Asia)
- Dedicated account manager
- “As Seen On” badge kit
Press release add-ons
Add at checkout. Priced per release.
Jump the queue — live the same business day after approval.
+$49 / releaseA senior writer drafts a long-form release from your brief.
+$79 / releaseUnbranded placement report for agencies to share with clients.
+$29 / releaseProfessional translation and distribution in one extra language.
+$99 / releaseHigh volume, white-label dashboards, or guaranteed tier-1 features.
Get a quoteHow our press release writing works
Choose your package
Pick a wire tier or specialty package. Buy a bundle to save up to 30% on every release.
Submit your release
Upload your release or send a brief — writing up to 500 words is included.
Editorial review
An editor checks newsworthiness, formatting and guidelines, usually within one business day.
Go live & get your report
Distribution within 24–48 hours, then a placement report with every live link.
Press release writing FAQ
What do you need from me?
A short brief: the news, why it matters, key facts and figures, a spokesperson name and title, and your website. Bullet points are fine.
Can I just submit my own release?
Absolutely. If you already have a release, submit it and our editors will polish formatting only.
Ready to put your story on the wire?
Pick a package, submit your release and get a placement report with every live link. No retainers, no guesswork.