A good press release follows a familiar shape that journalists and editors can scan in seconds. The templates below give you that shape for four of the most common announcements. Copy the one you need, replace everything in [square brackets], and remove any sections that do not apply. Before you submit, check your draft against our Editorial Guidelines.
The anatomy of a press release
- Headline — the news in one clear line. Lead with the most important fact and keep it under about 100 characters.
- Subheadline — an optional second line that adds a key detail, such as a figure, benefit or partner name.
- Dateline — the city and date the news is issued, placed at the very start of the first paragraph.
- Lead paragraph — who, what, when, where and why, in two or three sentences. If a reader stops here, they should still have the story.
- Body — the supporting detail: context, features, numbers and background, in short paragraphs with the most important points first.
- Quote — a named person explaining why the news matters. It should add opinion or perspective, not repeat the facts.
- Boilerplate — a short, standard "About [Company]" paragraph you can reuse in every release.
- Media contact — name, organisation, email, phone and website for journalists who want to follow up.
Keep it tight: aim for 400 to 600 words, include no more than 3 links in the body, and write in the third person.
Template 1: Product launch
Use this when you are releasing a new product, feature, app or service and want to explain what it does and who it is for.
[Company Name] Launches [Product Name] to Help [Target Audience] [Achieve Key Benefit] [Optional subheadline: one line with a standout feature, figure or availability detail] [CITY], [Country/State] - [Month Day, Year] - [Company Name], a [short description of company], today announced the launch of [Product Name], a [type of product] that [what it does in one sentence]. [Product Name] is available [from date / in which markets / on which platforms]. [Paragraph describing the problem the product solves and who experiences it. Include a relevant statistic with its source if you have one.] Key features of [Product Name] include: - [Feature 1]: [what it does and why it matters] - [Feature 2]: [what it does and why it matters] - [Feature 3]: [what it does and why it matters] "[Quote explaining why the company built this product and what it means for customers]," said [Full Name], [Job Title] at [Company Name]. "[Optional second sentence looking ahead.]" [Paragraph on pricing, availability, launch offer or beta results, and where to learn more: [URL]] About [Company Name] [Company Name] is a [description] based in [location]. Founded in [year], the company [what it does and for whom]. Learn more at [website]. Media Contact [Full Name] [Company Name] [Email Address] [Phone Number] [Website] ###
- Lead with the benefit to the user, not the technology behind it.
- Give concrete availability details (date, price, platforms) so the story is actionable.
- If you have early customer results, a short customer quote adds credibility.
Template 2: Funding announcement
Use this to announce an investment round, grant or strategic financing.
[Company Name] Raises [$Amount] [Round Type] to [Primary Use of Funds] [Optional subheadline: Round led by [Lead Investor] with participation from [Other Investors]] [CITY], [Country/State] - [Month Day, Year] - [Company Name], [short description of company], today announced it has raised [$Amount] in [Seed / Series A / etc.] funding. The round was led by [Lead Investor], with participation from [Investor 2], [Investor 3] and existing investors [names, if any]. This brings the company's total funding to [$Total, optional]. [Company Name] will use the new capital to [use of funds 1], [use of funds 2] and [use of funds 3]. [Paragraph on traction: customer numbers, revenue growth, key partners or milestones since the last round. Use only figures you are comfortable making public.] "[Quote from founder or CEO about the company's mission and what this funding makes possible]," said [Full Name], [Job Title] and [co-founder, if applicable] of [Company Name]. "[Quote from lead investor about why they invested]," said [Full Name], [Job Title] at [Lead Investor]. [Optional paragraph on hiring plans or upcoming product milestones, with a link to careers or product page: [URL]] About [Company Name] [Boilerplate: what the company does, for whom, where it is based, and when it was founded.] Learn more at [website]. About [Lead Investor] (optional) [One or two sentences describing the investor.] Media Contact [Full Name] [Company Name] [Email Address] [Phone Number] [Website] ###
- Get written approval from every investor you name before you submit.
- Focus on what the funding enables, not just the amount raised.
- Avoid valuation forecasts or language that could read as a solicitation to invest.
Template 3: New executive hire
Use this to announce a senior appointment, promotion or board member.
[Company Name] Appoints [Full Name] as [Job Title] [Optional subheadline: Former [Previous Role] at [Previous Company] to lead [area of responsibility]] [CITY], [Country/State] - [Month Day, Year] - [Company Name], [short description of company], today announced the appointment of [Full Name] as [Job Title], effective [date]. In this role, [First Name] will lead [responsibilities] and report to [Name, Title]. [First Name] brings [number] years of experience in [industry or function]. Most recently, [he/she/they] served as [Previous Role] at [Previous Company], where [he/she/they] [key achievement with a measurable result]. Before that, [First Name] held roles at [Company] and [Company]. "[Quote from CEO or hiring manager on why this person was chosen and what they bring]," said [Full Name], [Job Title] at [Company Name]. "[Quote from the new hire on why they joined and their priorities]," said [New Hire Full Name]. [Optional paragraph on education, board memberships or industry recognition.] About [Company Name] [Boilerplate paragraph.] Learn more at [website]. Media Contact [Full Name] [Company Name] [Email Address] [Phone Number] [Website] ###
- Attach a professional headshot with the person's permission.
- Connect the hire to the company's goals so the announcement tells a bigger story.
- Confirm the start date and title with HR before release to avoid corrections later.
Template 4: Event announcement
Use this to promote a conference, webinar, launch event, trade-show appearance or community gathering.
[Company Name] to Host [Event Name] on [Date] in [City / Online] [Optional subheadline: Featuring [notable speaker or highlight]; registration now open] [CITY], [Country/State] - [Month Day, Year] - [Company Name], [short description of company], today announced [Event Name], a [type of event] taking place on [date(s)] at [venue and city / online]. The event will bring together [audience] to [purpose of the event]. [Paragraph on the programme: main themes, sessions, workshops or activities.] Confirmed speakers include: - [Speaker Name], [Title], [Organisation] - [Speaker Name], [Title], [Organisation] - [Speaker Name], [Title], [Organisation] "[Quote from organiser on why the event matters and what attendees will gain]," said [Full Name], [Job Title] at [Company Name]. Event details: - Date: [Date] - Time: [Start - End, with time zone] - Location: [Venue address or "Online"] - Cost: [Free / ticket price] - Registration: [URL] [Optional paragraph on sponsors, partners or press accreditation.] About [Company Name] [Boilerplate paragraph.] Learn more at [website]. Media Contact [Full Name] [Company Name] [Email Address] [Phone Number] [Website] ###
- Distribute two to four weeks before the event, so people have time to plan and register.
- Always include the time zone for online and international events.
- Consider a short follow-up release after the event with highlights and outcomes.
Ready to send your news?
Once your draft is ready, choose a package on our pricing page, then submit your release from your account. Our editors will review it and, once approved, distribution usually starts within 24 to 48 hours. Prefer to have it written for you? Our professional writing service can turn your notes into a finished release. Questions? Get in touch.