How press release distribution works
A clear, guided process with a human editor at every step — and a report at the end that proves where your story ran.
Choose your package
Pick a wire tier or specialty package. Buy a bundle to save up to 30% on every release.
Submit your release
Upload your release or send a brief — writing up to 500 words is included.
Editorial review
An editor checks newsworthiness, formatting and guidelines, usually within one business day.
Go live & get your report
Distribution within 24–48 hours, then a placement report with every live link.
1. Choose a package
Compare wire tiers by reach, or pick a specialty package for SaaS, crypto or finance. Buying a bundle stores release credits in your account for 12 months. Checkout takes about a minute by card, PayPal or crypto, and your account is created automatically.
2. Submit your release
From your dashboard, paste your release or a short brief, add your company details, media contact, logo or image and a preferred date. Writing up to 500 words is included in every wire package.
3. Editorial review
An editor checks the headline, structure, links, claims and guidelines. If something needs changing we’ll tell you exactly what and why. Most reviews finish within one business day.
4. Distribution & reporting
Once approved, your release is distributed within 24–48 hours (or same day with Rush). Your placement report appears in the dashboard with live links you can share with your team, investors or clients.
About the process
How fast will my release go live?
Standard distribution happens within 24–48 hours after editorial approval. Same-day distribution is available as an add-on. Directory packages take around 14 days because each listing is submitted by hand.
Will I receive a report?
Yes. Every order includes a placement report in your dashboard listing the outlets that published your release, with live URLs. White-label (unbranded) reports are available for agencies.
Is publication guaranteed?
We guarantee distribution to every outlet in your package network once your release passes editorial review. Individual publishers retain editorial control over their own sites, which is why we show the actual placements in your report. For guaranteed feature articles on specific top-tier publications, see Guaranteed Media Placement.
How long do articles stay online?
Most placements remain online indefinitely, but each publisher controls its own archive and some rotate older content. Your report captures every live link at the time of distribution.
Will a press release help my SEO and AI visibility?
Press releases build brand mentions on trusted news domains, which help search engines and AI answer engines (like ChatGPT, Perplexity and Google AI Overviews) understand and cite your brand. Most syndicated links are nofollow, so think of releases as credibility and discoverability, not a link-building shortcut.
What is the best day to distribute?
Tuesday to Thursday mornings (US Eastern) tend to perform best. You can choose a preferred date when you submit, and we will schedule accordingly.
Ready to put your story on the wire?
Pick a package, submit your release and get a placement report with every live link. No retainers, no guesswork.