Tropicana Teams Up With Cool Earth For ‘Rescue The Rainforest’ Campaign

There is a rapid increase in greenhouse gas emissions due to the destruction of the rainforest, almost as much as the amount of CO2 emitted by the U.S. Each year, the destruction of rainforests results in vast amounts of greenhouse gases. As part of its effort to stem the devastation, Tropicana has partnered with Cool Earth, a nonprofit organization dedicated to protecting the rainforest. With only one carton of orange juice, consumers can help save the rainforest.

At, consumers can enter a code on specially marked packages of Tropicana Pure Premium and Trop50 products through 2009. Consumers will save 100 square feet of rainforest for every code entered once they register, and with each purchase, they will be able to enter additional codes and save more rainforest. Consumers may enter as many codes as they want and can register individually or in groups. Cool Earth is saving rainforest through the use of technology provided by Google Maps.

Neil Campbell, president of Tropicana, a division of PepsiCo, said, “We’re proud to support Cool Earth in its efforts to conserve rainforests and reduce climate change effects.” During this campaign, we hope that our consumers will join us in doing their part to save the natural environment and make a difference. We hope that this campaign can spur an extraordinary movement.

An arc of deforestation that is routinely cleared and burned is the backdrop for the Tropicana initiative in Peru s Ashaninka Corridor. With Tropicana’s help, Cool Earth will secure threatened rainforest by placing it in a local trust and working to protect it around the clock. With Cool Earth, locals are employed, community-based livelihoods are funded, and rainforests are managed sustainably, generating a steady income for the community. Carbon stays where it belongs thanks to Tropicana’s protection of 5,000 acres of rainforest in the Amazon.

It is an important milestone for Cool Earth to have Tropicana as the first U.S. company to support its mission. In order to make a significant impact on protecting the rainforest and its precious resources, we hope that the “Rescue the Rainforest” initiative will spread across the country.

The destruction of rainforest is a major source of greenhouse gases and is a driving force behind climate change(3). Each month, an area roughly the size of Los Angeles disappears(3). A growing issue is the destruction of Amazon rainforests, which are home to indigenous people and a wealth of natural products as well as an important habitat for exotic plants and animals.

Visit to learn more about Tropicana’s “Rescue the Rainforest” initiative, or to help save the rainforest. You can enter the code online through 12/31/09 to get the Trop50 orange juice beverage, as well as Tropicana Pure Premium orange juices of 12 ounces, 64 ounces, 89 ounces and 128 ounces.

About Tropicanas Sustainability Mission

With sustainability at its core, Tropicana is committed to using natural resources responsibly. Through efforts such as using renewable energy and turning discarded orange peels into cattle feed, the company has minimized its impact on the environment for a long time. In a first for any consumer brand in North America, Tropicana certified the carbon footprint of its 64-ounce Tropicana Pure Premium orange juice with the Carbon Trust, which provides the necessary information for reducing carbon emissions. Moreover, the company launched a recycling initiative in partnership with Waste Management and carton suppliers that aims to increase the number of cities that accept cartons.

About Cool Earth

Founded in 2007, Cool Earth was founded by Johan Eliasch, one of the world’s most successful businessmen, and Frank Field, a longtime MP, Special Representative for Deforestation and Clean Energy under Prime Minister Gordon Brown. Eliasch bought 400,000 acres of Amazonian rainforest to protect it from destruction when Field learned about it. The two formed Cool Earth, an international trust to protect the rainforest, which serves as the lungs of the planet. A part of the world’s rainforests can now be “owned” and protected by companies, individuals, families, schools, and churches. In addition to protecting 40,000 acres of endangered rainforest, Cool Earth has received support from former Prime Minister Tony Blair and actor Ricky Gervais.

About PepsiCo

A leading food and beverage company with revenues exceeding $39 billion, PepsiCo employs approximately 185,000 people worldwide and sells its products in approximately 200 countries. The company’s products are sold in more than 200 countries. There are 18 brands in PepsiCo’s portfolio that generate $1 billion or more in annual retail sales, including Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, and Quaker foods. With Performance with Purpose, PepsiCo aims to generate a healthy financial return while giving back to communities. As part of this strategy, the company will provide a range of convenient foods and beverages, reduce its environmental impact through water, energy and packaging initiatives, and recruit and retain world-class talent through an inclusive and diverse culture. Having been rated as a leader in sustainability by both the Dow Jones Sustainability World Index and the Dow Jones Sustainability North America Index, PepsiCo strives to be a global leader in sustainability. To learn more, visit:

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Alex Jones

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