Vivek Ramaswamy prepares $10 million-plus early-state ad push

Ramaswamy has organized many events in several counties in Iowa and New Hampshire, but his polling numbers have not increased.

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Vivek Ramaswamy prepares $10 million-plus early-state ad push

Even with former New Jersey Governor Chris Christie, who hasn’t campaigned in the state this election cycle, Ramaswamy was only able to garner 4% of the vote in the Hawkeye State, according to the most recent NBC News/Des Moines Register/Mediacom poll, which was released on Monday.

With 43% of the vote, former president Donald Trump is still in first place.

Vivek Ramaswamy intends to invest a substantial amount of money in an advertising campaign to reverse his declining poll numbers. For one last push to win the 2024 election, he will launch an eight-figure advertising buy in the early-voting states of Iowa and New Hampshire.

In two important early-voting states, the 38-year-old biotech entrepreneur will spend an eight-figure sum on broadcast, cable, radio, digital, and direct mail. Starting on Saturday, the total cost of the investment will be as much as $8 million in Iowa and $4 million in New Hampshire.

72 days before the Iowa caucuses, the first ad in his “TRUTH” series, a visually stunning clip of Ramaswamy campaigning and stating the “10 truths” that serve as his platform, will air on November 4.

Vivek Ramaswamy’s “10 Truths” Include: “There are two genders,” “reverse racism is racism,” “an open border is not a border,” “parents determine their child’s education,” and “the U.S. Constitution is the greatest guarantor of freedom in human history.”

Tricia McLaughlin, Ramaswamy’s communications director, said in a statement, “Going up any time earlier would have been stupid. And this is just the beginning. If people thought he was aggressive with events leading up to this, stay tuned for post-November 8,”

In response to a question on how the campaign will gain momentum as the 2024 primary fight heats up, the GOP candidate told reporters to “stay tuned.”

Ramaswamy told NBC News on Wednesday at a campaign event in Windham, New Hampshire, that he thinks “we’d probably win Iowa, New Hampshire right now if the election was held among the subset of people who go to events.” He is now attempting to reach these people through advertising as he is aware that he needs to reach a larger audience.

He stated, “We’re going to stop at nothing until we win…And so I think you’re gonna see that pretty soon, and it’s gonna ramp up and so stay posted, but it’s just going to be the tip of the iceberg is what you’ve seen so far, in between now and January.”

On November 8, in Miami, Florida, NBC News will conduct the third Republican primary debate, and Ramaswamy will be one of the contenders on stage.

Apart from Ramaswamy, DeSantis’ campaign has accelerated and increased spending on TV advertisements in the state.

U.S. Sen. Tim Scott of South Carolina declared last week that he was going to “go all-in on Iowa,” moving staff and advertising funds to the state and establishing a campaign headquarters in West Des Moines in an attempt to strengthen his failing campaign