When Facebook and Twitter banned Trump from their platforms after the Capitol riot in January, erstwhile, president Trump lost two of his most powerful megaphones. In June 2021, a statement released by Facebook said that the former president would not be allowed back on its service until at least January 2023, citing a risk to public safety and well-being as the reason.
The ban, however, has not deterred Trump’s words from reaching the farthest ears. How one may wonder.
A few devoted emissaries have performed this auxiliary yet crucial function. Popular social media accounts picked up Trump’s messages and posted them. These dedicated aides have been working tirelessly in the shadows, taking the onus of the task that Trump himself is incapable of performing.
“Now that Mr. Trump has lost both the Oval Office and his Twitter account, he has become a kind of digital leader-in-exile,” said Emerson Brooking, a resident fellow at the Atlantic Council’s Digital Forensic Research Lab, which studies disinformation.
The Truth Social breakthrough
It is no solace to an injured general that his dedicated foot soldiers are carrying his manifesto forward. Even though he was still relevant in the digital eye via his emissaries, Trump decided to take matters into his own hands and announce the launch of Truth Social, his personal social media site.
According to a press release from Trump Media & Technology, the media operation will begin in the first quarter of next year, with Truth Social launching ahead of the 2022 midterm election and a potential subscription video-on-demand service coming later.
Truth Social raises $1 bn from investors.
According to a report by BBC News, Trump Media & Technology Group has announced that it has raised $1bn from initial investors.
“$1bn sends an important message to Big Tech that censorship and political discrimination must end,” he said. “As our balance sheet expands, Trump Media & Technology Group will be in a stronger position to fight back against the tyranny of Big Tech.”
Mr. Trump announced plans to launch Truth Social earlier this year, saying it would allow conversation “without discrimination on the basis of ideology.”
Truth Social and Rumble to join hands
The Trump Media and Technology Group (TMGT) announced the decision on Tuesday to partner with Rumble in a “wide-ranging technology and cloud services agreement,” while also saying the companies are in “exclusive negotiations” to launch a subscription-based streaming service called TMGT+.
TMGT also claimed for the first time that a beta version of the TruthSocial website had been launched after it was reported the beta version hadn’t gone online by TMGT’s self-imposed November deadline.
Trump said in a statement that Rumble is already providing cloud services to the beta website, which he said is for guests only.” A full rollout of the website is expected in the first quarter of 2022.
“The initial Beta launch has been excellent,” Trump said. “America is ready for TRUTH Social, and the end to cancel culture.”
The ideology behind the partnership
After Biden won the presidential elections for 2020, conservatives had some of their content demonetized on YouTube. This was why they moved over to the Rumble app, as it makes it much easier for video content creators to make money as the service is not limited to advertisement-based revenue for content creators. TruthSocial is being projected as a social media platform along the same lines.
A big part of Rumble’s appeal to video content creators is that it does not filter its content as much as YouTube. Therefore, many content creators find Rumble to be a “free speech friendly” app. Judging from Trump’s remarks about TruthSocial being ‘the end of Cancel Culture,’ this TruthSocial- Rumble alliance can be deemed a match made in heaven.
Truth Social for Roku
The Roku box is designed to bring Internet content to the television. It provides access to dozens of podcasts, streaming services, and social media.
It is unclear when Truth Social will be made available on Roku.