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FOR IMMEDIATE RELEASE EMMA'S TREE-PLANTING INITIATIVE SURPASSES 10,000 TREES Email Service Provider's Five Trees Program Exceeds Expectations for 2008 
NASHVILLE, TN, August 6, 2008 --/WORLD-WIRE/-- Emma[R], the email marketing and communications service, announced it has planted 10,000 trees so far in 2008, thanks to the success of its Five Trees program.
Emma kicked off the year with a monthly initiative to plant five trees for each customer who chooses Emma to power their email marketing newsletters and campaigns, with the help of the reforestation non-profit Plant-It 2020. More than 300 customers each month have signed up for the email service, putting Emma on track to plant 20,000 trees in 2008, far exceeding the original goal of 15,000. Annie Kinnaird, director of business development at Emma, is thrilled at the program's success. "Five trees doesn't seem like a lot, but 10,000 sure does. It's a great reminder of how quickly a lot of small contributions can add up to a big impact for the environment." Plant-It 2020's executive director, Michael Thau, agrees. "I think it's terrific we're ahead of our goal and going to exceed it, because the real benefit is to the environment … that's what we really need to be getting back to right now. We're grateful to Emma for being a company that doesn't actually greenwash or greenline, but walks their talk." The program reminds new email marketing customers of another way they're contributing to the environment, as Kinnaird points out. "Planting five new trees underscores all the existing trees they're helping to conserve, just by moving their marketing efforts from print to email." Emma allows customers and passers-by to vote on where a portion of each month's trees should be planted on their blog, www.myemma.com/blog, choosing from Plant-It 2020's list of approved non-harvest locations in the U.S. So far this year, trees have been planted in California, Georgia, New York, Ohio, Tennessee and Wisconsin. The other half of each month's tree total is designated for the equatorial region of Plant-It 2020's choice. Emma's tree-planting efforts began in the spring of 2007 with a quirky campaign called Vote for Trees, which asked people to show their support for our tall and leafy friends by casting a YES vote. For each yes vote cast - up to 5,000 - Emma would plant a tree. And they did. To learn more about Plant-It 2020, visit www.plantit2020.org. To see other ways Emma gives back, visit www.myemma.com/emmagivesback. About Emma(R) Emma is a Web-based service that helps organizations communicate and market in style. Designed for small and midsize businesses, organizations and agencies, Emma makes it easy to create attractive email newsletters and campaigns, send to large opt-in audiences, and track the response in real time. Launched in 2002, Emma currently powers the emails of Gibson, New York University, Coinstar, Life is Good, NPR's Car Talk radio show and more than 15,000 organizations around the U.S. and abroad. To learn more, visit www.myemma.com. About Plant-It 2020 Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide. In addition to replenishing cities and forests, Plant-It 2020 also periodically provides educational workshops on forestry issues to thousands of children. Founded by the late singer John Denver in 1992, their reforestation projects in many countries often directly help humanity by increasing crop production, fresh water availability and fuel-wood via dropped branches. To learn more, visit www.plantit2020.org. CONTACT: Rachael Kahne of Emma Email Marketing, 1-615-296-0816, rachael@myemma.com |
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